Are you a young creator in Soweto with a Matric certificate and an active social media following? The Legodi BEE Digital Marketing and Content Creation Learnership is opening its doors for 2026, and you can apply right now before the opportunity fills up.
What the learnership is
This is a full‑time, fixed‑term learnership run by a telecommunications company in Dunkeld, Johannesburg. You will be trained to produce short videos, take product photographs, write engaging captions, and promote the Smartcall range online. The training focuses on real‑world digital marketing – you won’t just be posting for fun, you’ll learn how brands attract customers.
Who can apply (Eligibility)
- South African citizen with a valid ID
- Aged 18 to 34 years
- Completed Matric (Grade 12)
- Resident of Soweto (travel from elsewhere is not accepted)
- Maintain an active presence on at least one of the platforms listed below
- Show confidence, creativity and a willingness to learn
- Ready to produce content on a regular basis
What you will gain (Skills and experience)
The programme will give you practical digital‑marketing skills that employers value, including:
- Creating short‑form videos for TikTok, Instagram Reels, etc.
- Taking product and promotional photographs
- Writing compelling social‑media captions
- Speaking confidently on camera
- Promoting products and special offers online
- Maintaining a consistent posting schedule
- Understanding how content drives customer interest
You can use TikTok, Instagram, Facebook and WhatsApp for content creation, while activity on X and YouTube is also recognised.
Social‑media audience thresholds
You do not need to meet every figure, but you must show genuine activity on at least one platform:
- TikTok: 1 000+ followers with at least 3 % average engagement
- Instagram: 750+ followers with at least 3 % average engagement
- Facebook: 750+ page followers or 500+ active friends, plus regular interaction
- WhatsApp Status: 150+ daily views
- X (formerly Twitter): 500+ followers with at least 1.5 % average engagement
- YouTube: 200+ subscribers with regular uploads and at least 2 % average engagement
Strong engagement, consistency and creativity can outweigh raw follower numbers.
How to apply – step by step
- Gather the required documents:
- Certified copy of your South African ID
- Certified copy of your Matric certificate
- Medical proof of disability (only if applicable)
- Check your social‑media accounts. Make sure recent posts show creativity, clear communication and regular interaction.
- Prepare evidence:
- Working links to your active profiles
- Screenshots of follower/subscriber numbers and recent engagement stats
- Examples of original videos, photos or captions
- WhatsApp Status view counts (if used)
- Visit the official application portal and complete every field accurately: Apply here.
- Upload the certified documents and attach the social‑media evidence where requested.
- Submit the application before the listing is removed – the advert does not show a closing date.
Tips to improve your chances
- Select two or three of your strongest accounts and make them easy to review.
- Remove any misleading information from your profiles (e.g., outdated bios).
- Provide screenshots of recent engagement rather than only total follower counts.
- Avoid buying followers or using bots – recruiters can spot abnormal patterns.
- If you have a smaller but highly engaged audience, highlight the interaction rates.
- Show a variety of content – videos, photos, captions, and on‑camera confidence.
What the advert does not confirm
- Exact contract length (only described as full‑time, fixed‑term)
- Monthly stipend or allowance
- Start date of the programme
- Closing date for applications
- Any qualification or certification awarded
- The specific SETA that will oversee the learnership
- Whether equipment or data support will be provided
If you reach the interview stage, you can ask the recruiter for clarification on these points.
Final thoughts
The Legodi BEE Digital Marketing and Content Creation Learnership offers Soweto creators a clear pathway to turn personal online activity into market‑ready digital‑marketing skills. While the pay, duration and closing date are not yet disclosed, the skill set and experience you will gain are valuable for any future role in marketing or media.
Make sure you meet the citizenship, age, Matric and residence requirements, prepare verifiable social‑media evidence, and submit your application promptly through the official portal.
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